Effects OF Watching Too Much Television Essay

Watching television is an experience shared by most adults and children. But the problem is that watching television for long periods of time has many bad effects. The purpose of this essay is to persuade the reader that people shouldn’t watch too much television. The first reason why people shouldn’t watch television for long periods of time is that it makes people waste time that could be used in more beneficial activities. This wasted time could be used to make useful activities like exercising, interacting with friends and family, and reading. The second reason is that the content of many television programs is not educational. Movies and series nowadays have lots of violence, sex, and drugs scenes. This tendency has very dangerous impact on children because they grow up with the idea of a world where problems can only be solved with money and violence and where wars are inevitable. The third reason is that watching television increases the audience desire in eating which causes obesity. Because they always sit in front of the screen and they forget to do physical exercises. After the invention of television on 1923, it is found that the rate of obesity, heart attacks, and eyesight problems is increasing. According to a new study, watching television too much increases the risk of dying at an earlier age, especially from heart disease. This research says that every hour you spend in front of the television increases the risk of dying from heart disease by 18 percent and increases the overall risk of death by 11 percent. However this doesn’t mean that we should ban television, but if we are going to watch it, we should do it with moderation.

Literature Search

Grap, Mary. ,Munro, Cindy. , Hummel, Russel. , Jessica. , Elswick, and Sessler Curtis. 2005. Effect of Backrest Elevation on the Development of Ventilator-Associated Pneumonia. AACN. Retrieved from ajcc. aacnjournals. org on March 3, 2012. Abstract †¢ Background Ventilator-associated pneumonia is a common complication of mechanical ventilation. Backrest position and time spent supine are critical risk factors for aspiration, increasing the risk for pneumonia. Empirical evidence of the effect of backrest positions on the incidence of ventilator-associated pneumonia, especially during mechanical ventilation over time, is limited. Objective To describe the relationship between backrest elevation and development of ventilator-associated pneumonia. †¢ Methods : It is a nonexperimental, longitudinal, descriptive design was used. The Clinical Pulmonary Infection Score was used to determine ventilator-associated pneumonia. Backrest elevation was measured continuously with a transdu cer system. Data were obtained from laboratory results and medical records from the start of mechanical ventilation up to 7 days. †¢ Results Sixty-six subjects were monitored (276 patient days).Mean backrest elevation for the entire study period was 21. 7 °. Backrest elevations were less than 30 ° 72% of the time and less than 10 ° 39% of the time. The mean Clinical Pulmonary Infection Score increased but not significantly, and backrest elevation had no direct effect on mean scores. A model for predicting the Clinical Pulmonary Infection Score at day 4 included baseline score, percentage of time spent at less than 30 ° on study day 1, and score on the Acute Physiology and Chronic Health Evaluation II, explaining 81% of the variability (F=7. 1, P=. 003). Literature Search 3 †¢ Conclusions Subjects spent the majority of the time at backrest elevations less than 30 °. Only the combination of early, low backrest elevation and severity of illness affected the incidenc e of ventilator-associated pneumonia. Amelia Ross. (2006). The impact of an evidence-based practice education program on the role of oral care in the prevention of ventilator-associated pneumonia. Retrieved from, www. elsevierhealth. com/journals/iccn. on March 2, 2012.Abstract BACKGROUND: Despite strong evidence in the literature on the role of oral care in the prevention of ventilator-associated pneumonia (VAP), nurses continue to view oral care as a comfort measure with low priority and utilize foam swabs rather than toothbrushes. Although an evidence-based oral care protocol existed and best-practice oral care tools were available, the VAP rates had not significantly decreased even though nurses reported providing oral care. OBJECTIVES:The aim of the study was to determine if an evidence-based practice (EBP) educational program would improve the quality of oral care delivered to mechanically ventilated patients; thereby, reducing the VAP rate. RESULTS: Improvement in oral health was demonstrated by a decrease in median scores on the Oral Assessment Guide (pre (11. 0), post (9. 0)). A t-test analysis revealed a statistically significant difference (p=0. 0002). The frequency of oral care documentation also improved as demonstrated by a positive shift to the more frequent timeframes. The VAP rates have decreased by 50% following the EBP education Literature Search 4 ntervention. CONCLUSIONS: The implementation of an EBP educational program focused on patient outcome rather than a task to be performed improved the quality of oral care delivered by the nursing staff. Carolyn L. , Cason, Tracy, Tyner. , Sue, Saunders, Lisa, Broom. , 2007. Nurses Implementation of Guidelines for Ventilator-Associated Pneumonia from the Centers for Disease Control and Prevention. AACN. Retrieved from ajcc. aacnjournals. org on March 1, 2012. Abstract †¢ Background Ventilator-associated pneumonia accounts for 47% of infections in patients in intensive care units.Adherence to t he best nursing practices recommended in the 2003 guidelines for the prevention of ventilator-associated pneumonia from the Centers for Disease Control and Prevention should reduce the risk of ventilator-associated pneumonia. †¢ Objective To evaluate the extent to which nurses working in intensive care units implement best practices when managing adult patients receiving mechanical ventilation. †¢ Methods Nurses attending education seminars in the United States completed a 29-item questionnaire about the type and frequency of care provided. †¢ Results Twelve hundred nurses completed the questionnaire.Most (82%) reported compliance with hand-washing guidelines, 75% reported wearing gloves, half reported elevating the head of the bed, a third reported performing subglottic suctioning, and half reported having an oral care protocol in their hospital. Nurses in hospitals with an oral care protocol reported better compliance with hand washing and maintaining head-of-bed el evation, were more likely to regularly provide oral care, and were more familiar with rates of ventilator-associated pneumonia and the organisms involved than were nurses working in hospitals without such protocols.Literature Search5 †¢ Conclusions The guidelines for the prevention of ventilator-associated pneumonia from the Centers for Disease Control and Prevention are not consistently or uniformly implemented. Practices of nurses employed in hospitals with oral care protocols are more often congruent with the guidelines than are practices of nurses employed in hospitals without such protocols. Significant reductions in rates of ventilator-associated pneumonia may be achieved by broader implementation of oral care protocols. Grap, Mary. ,Munro, Cindy. , Hummel, Russel. , Jessica. Elswick, and Sessler Curtis. 2005. Effect of Backrest Elevation on the Development of Ventilator-Associated Pneumonia. AACN. Retrieved from ajcc. aacnjournals. org on March 3, 2012. Abstract †¢ Background Ventilator-associated pneumonia is a common complication of mechanical ventilation. Backrest position and time spent supine are critical risk factors for aspiration, increasing the risk for pneumonia. Empirical evidence of the effect of backrest positions on the incidence of ventilator-associated pneumonia, especially during mechanical ventilation over time, is limited. Objective To describe the relationship between backrest elevation and development of ventilator-associated pneumonia. †¢ Methods : It is a nonexperimental, longitudinal, descriptive design was used. The Clinical Pulmonary Infection Score was used to determine ventilator-associated pneumonia. Backrest elevation was measured continuously with a transducer system. Data were obtained from laboratory results and medical records from the start of mechanical ventilation up to 7 days. †¢ Results Sixty-six subjects were monitored (276 patient days).Mean backrest elevation for the entire study period was 2 1. 7 °. Backrest elevations were less than 30 ° 72% of the time and less than 10 ° 39% of the time. The mean Clinical Pulmonary Infection Score increased but not significantly, and backrest elevation had no direct effect on mean scores. A model for predicting the Clinical Pulmonary Infection Score at day 4 included baseline score, percentage of time spent at less than 30 ° on study day 1, and score on the Acute Physiology and Chronic Health Evaluation II, explaining 81% of the variability (F=7. 1, P=. 003). Literature Search 3 †¢ Conclusions Subjects spent the majority of the time at backrest elevations less than 30 °. Only the combination of early, low backrest elevation and severity of illness affected the incidence of ventilator-associated pneumonia. Amelia Ross. (2006). The impact of an evidence-based practice education program on the role of oral care in the prevention of ventilator-associated pneumonia. Retrieved from, www. elsevierhealth. com/journals/iccn. on March 2, 2012.Abstract BACKGROUND: Despite strong evidence in the literature on the role of oral care in the prevention of ventilator-associated pneumonia (VAP), nurses continue to view oral care as a comfort measure with low priority and utilize foam swabs rather than toothbrushes. Although an evidence-based oral care protocol existed and best-practice oral care tools were available, the VAP rates had not significantly decreased even though nurses reported providing oral care. OBJECTIVES:The aim of the study was to determine if an evidence-based practice (EBP) educational program would improve the quality of oral care delivered to mechanically ventilated patients; thereby, reducing the VAP rate. RESULTS: Improvement in oral health was demonstrated by a decrease in median scores on the Oral Assessment Guide (pre (11. 0), post (9. 0)). A t-test analysis revealed a statistically significant difference (p=0. 0002). The frequency of oral care documentation also improved as demonstrated by a positive shift to the more frequent timeframes. The VAP rates have decreased by 50% following the EBP education Literature Search 4 ntervention. CONCLUSIONS: The implementation of an EBP educational program focused on patient outcome rather than a task to be performed improved the quality of oral care delivered by the nursing staff. Carolyn L. , Cason, Tracy, Tyner. , Sue, Saunders, Lisa, Broom. , 2007. Nurses Implementation of Guidelines for Ventilator-Associated Pneumonia from the Centers for Disease Control and Prevention. AACN. Retrieved from ajcc. aacnjournals. org on March 1, 2012. Abstract †¢ Background Ventilator-associated pneumonia accounts for 47% of infections in patients in intensive care units.Adherence to the best nursing practices recommended in the 2003 guidelines for the prevention of ventilator-associated pneumonia from the Centers for Disease Control and Prevention should reduce the risk of ventilator-associated pneumonia. †¢ Objective To evaluate the extent to which nurses working in intensive care units implement best practices when managing adult patients receiving mechanical ventilation. †¢ Methods Nurses attending education seminars in the United States completed a 29-item questionnaire about the type and frequency of care provided. †¢ Results Twelve hundred nurses completed the questionnaire.Most (82%) reported compliance with hand-washing guidelines, 75% reported wearing gloves, half reported elevating the head of the bed, a third reported performing subglottic suctioning, and half reported having an oral care protocol in their hospital. Nurses in hospitals with an oral care protocol reported better compliance with hand washing and maintaining head-of-bed elevation, were more likely to regularly provide oral care, and were more familiar with rates of ventilator-associated pneumonia and the organisms involved than were nurses working in hospitals without such protocols.Literature Search5 †¢ Conclusions Th e guidelines for the prevention of ventilator-associated pneumonia from the Centers for Disease Control and Prevention are not consistently or uniformly implemented. Practices of nurses employed in hospitals with oral care protocols are more often congruent with the guidelines than are practices of nurses employed in hospitals without such protocols. Significant reductions in rates of ventilator-associated pneumonia may be achieved by broader implementation of oral care protocols.

Persuasive Writing on topic of Animal Rights Essay

Deceased: Monday, November 5th, 2001. Great Britain’s Prison Service has reported that animal rights terrorist Barry Horne, 49, died in a Worcester hospital on November 5 after a short-lived hunger strike. The official cause of death was liver failure. In 1997, Barry Horne was sentenced to 18 years in prison for carrying out vicious attacks and arson on legitimate facilities that he claimed promoted animal cruelty. His attacks put human beings in danger for animals, animals without sentience, the ability to realize that they are alive. Animals without the ability to distinguish thought. This essay will focus on animals we consume for our nutrition. Animals without the basic goal of human beings of life, liberty, and the pursuit of happiness. The human race cannot give these rights to living organisms without the goal of the unalienable right and without the basic comprehension of consciousness. Animals are ignorant of the basic sentience and self-awareness, everything is an an imal and we are not exempt, and reasoning that we should solely eat plant proteins because we have the intelligence to, and the wolf doesn’t, so therefore we should make the wolf our equal is self-contradictory. The human race has come up with criteria for judging the sentience of a organism. There are five basic building block of society, which are the criteria for judging the sentience of an animal. The starting point for any species is if they were observed as producing or having produced technological artifacts unique to that species. Next, if they were observed as able to communicate from one generation to the next by a recorded language unique to that species, that is a significant leap. An important pair is being observed as basing action on abstract reasoning and being observed as engaging in inductive and deductive reasoning processes, and finally, observed as engaging in non-utilitarian artistic activity unique to that species. No other species besides man has five basic building blocks of society. Animals eat, eat, reproduce, and die. We, as human beings, are predators. We eat other animals. We need to eat. Zoomorphism only happens when we aren’t worried about eating. If we were not sentient we would still eat animals. By the â€Å"survival of the fittest,† which is the law of raw nature, no animal has rights; only the tools to survive as  best it can. The chicken has no right not to be eaten by the fox. The gazelle has no ethical recourse against the lion. If we are merely animals, no other animal has any ethical standing to complain against the human animal for eating them or wearing their skins. The basic rational or â€Å"credo† for animal rights consists of changing our diet to exclusively vegetable proteins, based on the notion that human beings have the intelligence to choose to eat soy beans in preference to cattle but wolves can’t — and this superior human reasoning ability is a reason to consider animals such as wolves as our equals. Look at the last sentence of the animal rights credo, â€Å"This superior human reasoning ability is a reason to consider animals such as wolves our equals,† and therefore realize that that argument admits we are superior, so we should be equal. This argument is similar with â€Å"2=0†. The rational itself is contradictory. Animal rights failed on three other arguments as well. First, human beings are the dominant species on this planet, making decisions regarding use of the land, the sea, the air, and the near space above the air. Man rules and animals have to take what we do with them and lump it. The penultimate argument is there are no animals petitioning mankind, their â€Å"oppressor,† for an elevated status or recognition of their rights. Third, there are no animals contesting their status as inferiors to mankind. Animals aren’t protesting for their rights, it is human beings. Animals are not asking for their rights. How do we know to give them rights? If they are sentient, how do we know that they want rights? It is human beings who are asking for rights for animals, but their rational is insufficient. So let’s be prepared for animal rights activists, because after the death of Barry Horne, there are some people who may regard him as a martyr. That includes people who may want to carry out actions against on legitimate scientist working with animals to promote human being’s needs. No animal rights activists are themselves animals. There is no organization called Porpoises for the Ethical Treatment of Animals. It is people who make those demands of other people. Essentially brainless work animals should not be considered on the same level as sentient human beings. Animal Rights is the philosophy of allowing non-human animals to have the most basic rights that  all sentient beings desire: the freedom to be exempt from this web of dog eat dog, the food chain, the survival of the fittest.

With reference to your own research, do you think that the ability of Essay - 3

With reference to your own research, do you think that the ability of a business to act successfully in a socially responsible manner is mainly determined by the products it produces - Essay Example Companies that value defined corporate social and ethical behaviors tend to do better and gain more profits than those that neglect such responsibilities. In the past, many business organizations did not consider it necessary to take care of their workers, community, and other stakeholders as long as they were making profits and growing. However, recent years have witnessed businesses starting acting socially responsible. The increased competition brought about by technological development and other factors cannot allow a company to neglect its social responsibilities. The nature of products that a business produces determines to some extent the degree of corporate social responsibility that a firm upholds. The views of stakeholders and customers on a particular product, as well as its demand, will significantly determine the extent to which a firm acts successfully responsible. For instance, products such as petrol and tobacco may not be friendly to the society in some ways. The companies that produce such products thus always combat their adverse influence on the society. The British Petroleum (BP) Company oil products inherently harm the environment and hence the society, despite the company upholding various social responsibilities. The company failed to act environmentally responsible in a successful way when almost 210 million gallons of oil spilled into the Gulf of Mexico. The failure of the enterprise to act socially responsible was mainly due to the nature of the products it produces. Extraction, purification, transportation and storage of oil call for complex and delicate procedures to reduce chances of adverse environmental effects. Customers who buy petroleum products from BP do not concern themselves with the environment since they are buying products that possess negative externalities. Consequently, it reduces

The attitude of Saudi students in Brighton towards teaching English Essay

The attitude of Saudi students in Brighton towards teaching English - Essay Example This section presents the results and analysis of the data gathered as well as their interpretations. A questionnaire made up of eight close-ended items was built and administered to Saudi students in Brighton, United Kingdom. The results were statistically treated to ascertain percentages, means and standard deviations and interpreted.Numerous studies showed that FLES does not have a negative effect on students’ academic achievements and their first language. Attitudinal studies that dealt with Arab students’ attitude towards learning EFL showed that Arab students are instrumentally motivated to learn English. An attitudinal study was conducted to measure Saudi secondary public schools students’ attitude towards EFL. The study revealed that the students desired to speak English for instrumental reasons and also wanted it to be included in the curriculum.With respect to whether English should be introduced in the elementary state schools’ curriculum or not , the results indicate that an extremely high percentage of respondents support the statement. 52.6% strongly agree and 63.8% agree while one participant is neutral (5.3%) and one disagrees (5.3%). The mean score is 4.37 and the standard deviation is 0.831. Therefore, it can be said that the majority of the participants encourage introducing English as a foreign language in the elementary state schools. Participants also support the statement that learning English will not have a negative outcome on students’ identity.

Game Theory Research Paper Example | Topics and Well Written Essays - 2000 words

Game Theory - Research Paper Example The theorem is generally used in economics studies, when there is a repetition of the number of games (Policonomics, â€Å"Game theory III: Folk theorem†). Game Theory has major contribution on repetitive games, wherein individual players have complete knowledge regarding the strategies of the other players. In Folk Theorem, there is a concept i.e. Nash Equilibrium. This concept is identified to have an outcome of one in a game, as the players are not facilitated with the opportunity of having an incentive by deviating from their choice on the basis of the choices of opponents. Contextually, players are not able to have incremental benefits, as others are identified to be grounded on their strategies (MIT, â€Å"Game Theory†). The objective of the current study is to attain comprehensive understandings regarding Folk Theorem by understanding its applications and citing examples prevalent to the real life world. This comprehensive understandings regarding Folk Theorem would eventually abolish all the myths relevant to it. The origin of Folk Theorem is still uncertain, however, it is believed by most of the researchers that the theorem has originated during the late fifties of the 20th century. However, in a very short period of time, the theorem has gained extensive popularity. Since, there is an uncertainty regarding the origin of the theorem, it is therefore termed as Folk Theorem. In mathematical conception, Folk Theorem is the one, which is believed and discussed as well as used extensively, however it is not published. Therefore, the theorem is also known as General Feasibility Theorem, but, the name Folk Theorem is popularly renowned (Policonomics, â€Å"Game theory III: Folk theorem†). Folk Theorem is a decisive part of the Game Theory, which is majorly related to economics. The theorem has an extensive role in the Game Theory that has repeated number of events (MIT, â€Å"Game Theory†). In this regard, it is elaborated that the theorem suggests that

The Advertising Effect on Adolescents in Saudi Arabia and United Essay

The Advertising Effect on Adolescents in Saudi Arabia and United States - Essay Example This essay looks at historical and contemporary examples to research the gap in generational identity patterns and the conflict between traditional and modern values in the Kingdom of Saudi Arabia, widely considered to be one of the most conservative governments and political societies in the world. The availability and effect of modern media, particularly from Western sources of production, such as television, movies, and music in Saudi Arabia will be reviewed from contemporary reports and placed in the context of wider social change movements such as the â€Å"Arab Spring†, democratization, and reform that seemingly threaten traditional values and identities in the Kingdom. The introduction of Western and modern values or identity constructs through commercial advertizing will also be analyzed with reference to youth movements and new developments in the Saudi economy resulting from lifestyle pattern changes. The economic and social results of this process will be further re lated in context to the issues of globalization, democratization, and modernization as they portend a change in values in Saudi Arabian culture. The emphasis of this study will be in analyzing the effect of advertising on Saudi adolescents particularly, as this is psychologically when the most important aspects of personal character definition are formed, and socially this represents the time period when human individuals are most open to experimentation with patterns of identity, character, and personality formation. The research methodology of this essay will include a comparison of research into adolescent identity structures and behavior in the U.S. and the Kingdom of Saudi Arabia in order to determine the similarities and differences between the two experiences both subjectively and objectively. Rather than assuming that Saudi and American youth culture will develop on the same patterns of expression, the essay will instead look to build an understanding of the similarities and differences between the two adolescent experiences referencing the mainstream national culture and its values as the main social variable to which individual experience reacts, conforms, or rebels personally. The essay concludes with a review of the ways that both local and global mass-media values influence adolescent identity patterns in Saudi Arabia, and the way that these expressions differ fundamentally from adolescent experience in the USA due to the different constitutional historical and religious beliefs of both cultures. Modernity and Saudi Arabia The Kingdom of Saudi Arabia is one of the most traditional countries on earth currently due to the combined effects of the political monarchy and royal system which rules as a protector of the religious and cultural values of Islam, represented in the most sacred holy places of the religion. The yearly travel of millions of Muslims to Saudi Arabia annually for the Hajj pilgrimage and to visit the holy places of Islam has made th e country the traditional center for international Arabic learning. The protection of the holy places and Islam is arguably the highest duty that the Saudi

How can powerful people affect the lives of people who do not have a Essay

How can powerful people affect the lives of people who do not have a lot of power - Essay Example Indeed, the two generations have distinct needs, objectives, views, perception of life, and communication techniques. Most specifically, the communication between the two generations is not successful as the rarely agree on anything. Ideally, the older generation disregards the younger generation by condemning what the later does. In fact, we can see Miss Emily dismissing the modern generation of the town. Faulkner quotes that, â€Å"So she vanquished them, horse and foot, just as she had vanquished their fathers thirty years before about the smell† (Barnet 420). More so, we can establish the tax disagreement between Miss Emily and the new generation who wanted her to pay the debt after disputing the earlier arrangement, which exempted her from paying taxes in 1894 (Barnet 419). According to the short story, A Rose for Emily, â€Å"She refused to acknowledge that the old arrangement might not work anymore, and flatly refused to pay† (Barnet 423). Indeed, she was dissati sfied with the new arrangement. Her blatant refusal depicts a disregard and disrespect of the new generation. Moreover, when the mayor and his new administration visited Miss Emily, she despised them and did not interact or welcome them to her house (Barnet 421). Actually, Faulkner claims, â€Å"She just stood in the door and listened quietly until the spokesman came to a stumbling halt† (Barnet 421). On the other hand, we can see Connie disagreeing with her mother who actually scolds and nags her for admiring herself in the mirror (Barnet 481). However, Connie ignores her criticism and spends most of her time in clubs. Notably, the looks of Connie’s mother were long gone. Connie’s mother disregards Connie’s ability and urges her to behave and dress like her elder sister. Oates claims that Connie’s mother always lamented Connie by stating, "Why don't you keep your room clean like your sister? How have you got your hair fixed—what stinks? Hai r spray? You don't see your sister using that junk† (Barnet 481). Furthermore, the two generations do not communicate effectively as we can see the mayor and his new generation communicating ineffectively with Miss Emily who never responded to their letters, notices, and mails. Indeed, Faulkner asserts, â€Å"Each December we sent her a tax notice, which would be returned by the post office a week later, unclaimed† (Barnet 423). As such, the new generation gave up on getting any information from Miss Emily. At the same time, we can confirm that the decisions made by those in power do not reflect the best interests of all. Indeed, the powerful seek to satisfy their needs and those of their colleagues with total disregard of the less powerful in the society. For instance, we can see Colonel Sartoris, the mayor hatching a plan to exempt Miss Emily from tax from the death of her father on into perpetuity (Barnet 419). Indeed, Colonel Sartoris cheated the general society tha t Miss Emily's father loaned the town some money, which Miss Emily can only recover by being tax exempted (Barnet 419). Such a move did not suit the interests of all as it denied the town huge resources that can add some benefit to the society. As such, we can see the new mayor reversing that arrangement for the benefit of the people. Moreover, we can see the authorities refusing to confront Miss Emily on the strong stink coming from her

Intellectual&cultural movements Essay Example | Topics and Well Written Essays - 750 words

Intellectual&cultural movements - Essay Example across the discourses and intellectual texts of a certain era going beyond the understanding of their contextual reception and origins recovering the historical meanings. It is certain that intellectual and cultural movements encompass the circulation of ideas in countries, periods, and the transnational intellectual exchanges. In this regard, all forms of the expressive thought, which include religion, political thoughts, philosophy, natural science, social science and the arts, are dealt with accordingly. The racial feeling and thinking in the Europe from the fifteenth century, the racial thinking within the context of the Western encounters with the Jews and non-European people. It is of concern that the relation to economic, political and economic trends, as well as questions involving the interpretation of Historical and literature, is of paramount importance. As can be deduced from the history of the emergence of the Classicism and romanticism clearly outlined, it is clear that those who believed in classism were guided by a belief that reason is a dominating characteristic of nature and human nature both of which are governed by the fixed, and unchanging laws. Notably, classicism has its roots way back in 18th c. Those who proclaim this faith hold that nature is a self contained machine guided by laws, which can rationally be understood. Their value was based on order, clarity and balance. They postulated that imagination should be restrained by common sense and reason. The general principle is based on values such as human limitations, resisted change and human limitation. The primary sources clearly indicate that romanticism has its roots in the 1800c, with the proponents of this philosophy putting emphasis on emotions, intuitions, and upon an individual. This belief was guided by the practice of reason over imaginations, social over the person, and common over individualism. According to the proponents of this philosophy, imagination provides

The aim of this experiment Essay Example for Free

The aim of this experiment Essay The aim of this experiment is to find out if a steaming cup of coffee stays warm longer when leaving it untouched, or pouring cold milk into it  Theory  Physics informs us that large quantities of liquid take longer to cool than smaller quantities. Since there are more molecules in a larger quantity of liquid it may take longer to heat, but once the molecules are heated they take longer to cool down than a smaller quantity of water. Therefore I expect the beaker where the milk has been added straight away to have a higher temperature Procedure  1. First of all the coffee has to be made. Pour some water in the large beaker and heat it using the Bunsen burner. Once the water is boiling sprinkle the coffee powder into the beaker and stir it until the coffee is made.  2. Now pour equal amounts of coffee into the beakers A and B, and place a thermometer in each beaker. Set the stopwatch on zero and start recording the time. Record the temperature of each beaker. 3. Pour the milk into beaker A and stir the liquids for a short amount of time.  4. Now let a member of your group walk across the laboratory and open the door. Obtain the time duration of this procedure.  5. As soon as the team member returns to the experiment site pour the same amount of cold milk into Beaker B. record the temperatures of both beakers after stirring beaker B for a short time. 6. Now repeat this experiment, but change the amount of time spent going to the door and back. Also change the amount of milk and water used. Record your results appropriately.  Smallest division for measuring liquids (water, milk) = 0.1 ?C  Error = 0.1 ? 0.5  = 0.05 ?C  Difference between Beaker A and Beaker B:  The average difference = A B = 51?C 49.50?C = 1.50?C.  Error:  0.05?C + 0.05?C = 0.1?C  Therefore difference = 1.5 ?0.1?C Evaluation As always the apparatus was set up with great care, and I ensured that the thermometers were not heated or cooled before being used. The only major error that may have occurred is the parallax error. This may have happened during the taking down of readings from the thermometers, although great care was taken to avoid this. Conclusion As the table of results shows; the beaker in which the milk was poured right after the coffee was added (beaker A), meaning it contained more liquid during the procedure of going up to the door and back, did indeed stay warmer. Beaker A was, on average, 1.50?C warmer than Beaker B. This supports my expectations and I conclude the experiment as being successful. Therefore the best option would be to pour the milk before attending to the door, especially if it would take a longer period of time to deal with the person at the door.

Bacterial Transformation Efficiency: E.Coli with pGLO

Bacterial Transformation Efficiency: E.Coli with pGLO Bacterial Transformation Efficiency in E.Coli with pGLO Plasmids By: Richard Stone Introduction The conversion of one genotype into another by the introduction of exogenous DNA (that is, bits of DNA from an external source) is termed transformation. The transformation was discovered in Streptococcus pneumoniae in 1928 by Frederick Griffith; in 1944, Oswald T. Avery, Colin M. MacLeod, and Maclyn McCarty demonstrated that the transforming principle was DNA. Both results are milestones in the elucidation of the molecular nature of genes. 1 Bacteria transformation is the process of a bacteria absorbing and expressing foreign genetic information using plasmids. Plasmids are small circular molecules of DNA that holds a small number of genes. The plasmids used in the experiment have the ampicillin resistance gene. Ampicillin (amp) is an antibiotic used to kill bacteria such as E. coli, the bacteria used in the experiment. E. coli (Escherichia coli) is a simple bacterium commonly found in our bodys and in everyday life but most commonly found in mammals intestines. Glowing Fluorescent Proteins (GFPs) is the gene found in jellyfish that holds bioluminescent properties and glow under UV light. By knowing the location of the gene, scientists can cut out the GFP gene from the jellyfish DNA. They do this using restriction enzymes to which recognize and cut DNA in a specific region of nucleotides to acquire a specific gene. Once the gene is isolated, it can be used in the experiment and glued into a plasmid that contains the AMP gene. This is done by sticky ends as the Jellyfish DNA binds to the amp resistance plasmid using hydrogen bonds which are hen sealed by DNA ligase. This creates pGLO a plasmid which is used in the experiment in the transformation of the bacteria. Before it can be part of the transformation the bacteria must be made competent to accept the pGLO. This is done by heat shocking the bacteria which makes it easier for the pGLO to be incorporated into the bacteria. For the bacteria to fluoresce sunder UV light it must be in presence of arabinose sugars, which turns on the gene for the production of Glowing Fluorescent Proteins.2 The amp Resistance gene enables bacteria to survive in the presence of the antibiotic ampicillin. When a plasmid containing both the GFP gene and AMP gene (pGLO) is transferred into an E. coli bacterium, the transformed cells can be grown in a culture dish that contains ampicillin. Only a small number of bacteria cells will be transformed and grow on the LB (lysoge ny broth) and amp plates and glow. 3 The experiment demonstrates how Bacteria is modified to express a specific gene through the process of bacterial transformation. The purpose of this experiment is to find the efficiency of bacterial transformation in E. Coli bacteria by observing their expression of the plasmids. This is calculated by determining the frequency of the bacterium with GFPs and arabinose sugars by counting the glowing colonies. It was the results for each plate was hypothesized before the experiment. The LB plate with only the bacteria and no pGLO administered will grow a lawn of bacteria and have no glowing properties. The LB with ampicillin but bacteria without pGLO will not survive at all and there will be no bacteria growth. The LB plate with amp and bacteria with the pGLO will have bioluminescent properties but only a very small percentage of the bacteria will survive the amp and bacterial transformation will occur. Finally, the LB with no amp but the bacteria with the pGLO will form a lawn of bacteria and the bacteria that is transformed will glow like the previous plate. The efficiency of the bacterial transformation is hypothesized using in class discussion and background knowledge, to be about 810-4 %. 4 Materials and Methods E. coli bacteria cultures 100-1000  µl micropipette 0.5-10  µl micropipette sterile tips 2 sterile 15-ml test tubes 500 ÃŽÂ ¼L of ice cold 0.05M CaCl2 (ph. 6.1) 500 ÃŽÂ ¼L of lysogeny broth/agar a spreading rod Bunsen burner 4 agar plates: 2 ampicillins+ and 2 ampicillin an incubator a sterile inoculating loop 10 ÃŽÂ ¼L of pAMP solution a timer ice tape sterile glass beads a water bath 1. Use a permanent marker to label one sterile 15-ml tube +, and another -. 2. Use a 100-1000  µl micropipette and sterile tip to add 250  µl of CaCl2 (calcium chloride) solution to each tube. 3. Place both tubes on ice. 4. Use a sterile inoculating loop to transfer a visible mass of E. coli from a starter plate to the + tube: a. Sterilize loop in Bunsen burner flame until it glows red hot. b. Carefully, stab loop into agar to cool. c. Scrape up a visible mass of E. coli, but be careful not to transfer any agar. (Impurities in agar can inhibit transformation.) d. Immerse loop tip in CaCl2 solution and vigorously tap against the wall of the tube to dislodge bacteria. Hold tube up to light to observe the bacteria drop off into the calcium chloride solution. Make sure cell mass is not left on a loop or on side of tube. e. Sterilize loop before setting it on the lab bench. 5. Immediately suspend cells in the + tube by repeatedly pipetting in and out, using a 100-1000  µl micropipette with a fresh sterile tip.a. Pipet carefully to avoid making bubbles in suspension or splashing suspension far up sides of the tube. b. Hold tube up to light to check that suspension is homogeneous. No visible clumps of cells should remain. 6. Return + tube to ice. 7. Transfer the second mass of cells to tube as described in Step 4, and resuspend cells as described in Step 5. 8. Return tube to ice. Both tubes should be on the ice. 9. Use a 0.5-10  µl micropipette to add 10  µl of 0.005  µg/ µl pGFP solution directly into cell suspension in the + tube. Tap tube with a finger to mix. Avoid making bubbles in suspension or splashing suspension up to the sides of the tube. [DO NOT ADD pGFP TO THE - TUBE.] 10. Return + tube to ice. Incubate both tubes on ice for 15 minutes. 11. While cells are incubating, use a permanent marker to label two LB plates and two LB/amp plates with name and the date. Label one LB/amp plate + GFP. This is the experimental plate. Label the other LB/amp plate - GFP. This is a negative control. Label one LB plate + GFP. This is a positive control. Label the other LB plate - GFP. This is a negative control. 12. Following the 15-minute incubation on ice, heat shock the cells in both the + and tubes. It is critical that cells receive a sharp and distinct shock: a. Carry ice beaker to the water bath. Remove tubes from ice, and immediately immerse in 42 °C water bath for 90 seconds. b. Immediately return both tubes to ice, and let stand on ice for at least 1 additional minute. 13. Place + and tubes in test tube rack at room temperature. 14. Use a 100-1000  µl micropipette with a fresh sterile tip to add 250  µl of sterile LB medium to each tube. Gently tap tubes to mix. This will allow the cells to recover from the heat shock. 15. Use the matrix below as a checklist as + and cells are spread on each plate: 16. Use a 100-1000  µl micropipette with a fresh sterile tip to add 100  µl of cell suspension from the tube onto the LB plate and another 100  µl onto the LB/amp plate. 17. Use a 100-1000  µl micropipette with a fresh sterile tip to add 100  µl of cell suspension from the + tube onto + LB plate and another 100  µl of cell suspension onto + LB/amp plate. [Do not let suspensions sit on plates too long before proceeding to Step 18.] 18. Use sterile glass beads to spread cells over the surface of each plate: a.Obtain four 1.5 ml tubes containing at least five sterilized glass beads. b.Lift lid of one plate, only enough to allow pouring of the beads from one of the 1.5 ml tubes onto the surface of the agar. Replace plate lid; do not set the lid down on the lab bench. Repeat for all plates. c.Use beads to spread bacteria evenly on plates by moving plates side to side several times. Do not move plates in a circular motion. d.Rotate plates  ¼ turn, and repeat spreading motion. Repeat two more times. The object is to separate cells on agar so that each gives rise to a distinct colony of clones. 19. Let plates set for several minutes to allowing the suspension to become absorbed into the agar. Then wrap together with tape. 20. Place plates upside down in 37 °C incubator, and incubate for 12-24 hours, or store at room temperature for approximately 48 hours.5 Results Transformed cells Non-transformed cells LB/amp Bacterial Growth in form of green colonies No growth on plate LB Growth spread across entire plate (bacteria lawn) Growth spread across entire plate (bacteria lawn) Table 1. the E. coli bacterial plates after incubation. Discussion Before the experiment was conducted the results of each plate was hypothesized. It was believed that the plate with only the LB and no plasmids added would grow a lawn of bacteria, this was proven correct by the experiment. The plate with LB and ampicillin but no pGLO was predicted to have no growth, which was also proven correct by the experiment. The plate with LB and ampicillin but the bacteria was administered with the pGLO was predicted to survive the amp but not in very large quantities. Finally, for the plate with only LB but with the pGLO administered to the bacteria it was hypothesized that it would glow, not necessarily in large quantities but at least a little. This was different from the results of the experiment in which the bacteria did not show bioluminescent properties. This can occur for numerous reasons, the lack of bacteria that was transformed, unsterile equipment, improper heat shocking to make the bacteria competent. While all these are the possible reasoning fo r the experiment results the most probable cause for the plates to not grow is the lack of arabinose sugar which is an important part in the expression of the GFPS (see introduction). If the plates lack the arabinose sugar the GFP proteins may not be expressed. This explains why the LB only plate with the pGLO did not produce transformed bacteria. This also draws questions to why the plate with LB and ampicillin and the transformed bacteria. Why would it glow if it didnt have any arabinose sugar? This most likely is explained by the fact that it must have been administered in the LB but not in the others.3 The transformation Efficiency was determined by counting the number of colonies on the LB/amp plate pGFP. Any bacteria that shows light under the UV light must have accepted the plasmids and successfully transformed the desired genes to survive the lb/amp plate and express the GFP gene. Each colony represents one bacteria that has been transformed. Using this the efficiency can be determined. Transformation efficiency is expressed as the number of antibiotic resistant colonies per  µg of pGFP DNA. To find this the mass of the pGFP used must first be determined by the formula Concentration X Volume = Mass. This is shown in figure 1 and was calculated using the formula 0.005  µg / µl x 10  µl = 0.05  µg. Then using the formula to determine the total number of cells per plate the fraction of cells suspended onto the +LB/Amp plate. This is shown in figure 1 and was calculated using the formula .005  µg/510  µl=9.810^-5  µg / µl this number must them be multiplied by 100 because there are approximately 100 cells in use. This is calculated in figure 1 and is solved to be 9.810^-3. To determine the transformants per microgram the formula (total transformed cells/cells per plate)/10000 to find the efficiency in transformants per microgram. This is solved in figure 1 to be 8.673 transformants per microgram. Then the Transformation Efficiency can be found. This is shown in figure 1 which uses the formula (Total cells to start / total microliters) x 100 microliters to find the total number of cells on the plate. Then the formula (Transformants/ Total cells) x100 = percent of efficiency. This is calculated as (8.673 transformants/ 1,960,784,314) x100 to calculate a transformation efficiency of .000004335% or in scientific notation 10x 4.3355 ^ -6 Before conducting the experiment, it was hypothesized that the transformation efficiency would be about 810^-4%. After doing the experiment the transformation efficiency was found to be 4.33510^-6% or 8.673 transformants per microgram. This proves the percentage of efficiency to be significantly lower than hypothesized. The transformation efficiency being lower than expected shows the rarity of this specific form of genetic modification. The experiment tests how rare it is for the genetic modification to occur and demonstrates the results of the modification and its effect on an organism. Citations Griffiths, Anthony JF. Bacterial Transformation. An Introduction to Genetic Analysis. 7th  Edition. U.S. National Library of Medicine, 01 Jan. 1970. Web. 31 Dec. 2016. Bacterial Transformation. SpringerReference (n.d.): n. pag. Cold Spring Harbor  Laboratory. Dolan DNA Learning Center. Web. Reece, Jane B. Campbell Biology, Volume 1. Boston, MA: Peason Learning Solutions, 2011.  Print. Chapter 20 Transfer, Genetics, And Information. BIOTECHNOLOGY: BACTERIAL  TRANSFORMATION* (n.d.): n. pag. Web Lab Center Bacterial Transformation. Lab Center Bacterial Transformation. N.p., n.d.  Web. 03 Jan. 2017. Bacterial Transformation. SpringerReference (n.d.): n. pag. Web. Role As A Student Nurse | Reflection Role As A Student Nurse | Reflection This essay will discuss a significant event in relation to the peoples priorities identified within the Healthcare Quality Strategy. It will also discuss my role as a student nurse in relation to a patient who is receiving palliative care. The essay will demonstrate my understanding and views on reflection and the issues surrounding my practice. I have chosen Gibbs (1988) reflective framework as it has a structured format and six steps which follow in order starting with a description of the event and ending with an action plan for future practice. The steps are Description, Feelings, Evaluation, Analysis, Conclusion and Action Plan (Gray, 2007). Reid, (1993) describes reflection as a process of reviewing an experience of practice in order to describe, analyse, evaluate and so inform learning about practice. In May 2010, the Scottish Government introduced the Healthcare Quality Strategy for NHS Scotland, their aim is to deliver the peoples priorities which are: firstly caring and compassionate staff and services, good communication and a clear explanation about conditions and treatments, effective teamwork between clinicians, patients and others, a clean and safe care environment, continuity of care and clinical excellence. Secondly, to bring together the patients priorities as well as the values of everyone working within the NHS Scotland. Thirdly, by applying these three interventions and putting them into practice improvements within priority areas of the Healthcare Quality Strategy will be met (Scottish Government, 2010, p.6). This reflective account will identify the way in which these priorities were met in relation to my significant event and it will also confirm their importance. Description Whilst on my Management Placement I met Janet, she is 65 years old and has been admitted to my ward for palliative care. She has end stage bowel cancer and is awaiting a bed at the local hospice. All names have been changed to protect her identity and maintain confidentiality (NMC, 2008). Janets GP has requested that she be admitted onto the ward as she is now confined to bed because of increased pain and a general deterioration of her condition (Dougan and Colquhoun, 2006). Feelings Whilst carrying out my training as a student nurse, I have met a number of palliative patients and you feel helpless as to how to care for these patients. With regard to this experience my feelings are sadness, anger and helplessness. In relation to the peoples priorities, I must provide the best care for my patient and be caring and compassionate always (Scottish Government, 2010, p.6). The level of involvement from all members of the multidisciplinary team, the care and compassion shown to this patient at all times was very humbling (NMC, 2008). I was privileged to have the opportunity to be involved in Janets care as well as working within a ward of clinical excellence (Scottish Government, 2010, p.6). Evaluation A holistic approach with continuity of care is extremely important and all nurses have a central role in providing information, care and support (Kennedy and Lockhart, 2007). Excellent communication and good interpersonal skills are essential in order to provide Janet with the care she requires. Also when dealing with members of the multi-disciplinary team, effective teamwork is imperative again providing Janet and her family with continuity of care and the clinical excellence they require from all staff. I feel the Quality Strategy aim was achieved, as all staff when looking after Janet dealt with her in a caring and reassuring manner at all times, in turn providing Janet with the best care, whilst she was on the ward (Scottish Government, 2010). Analysis Palliative care helps to improve the quality of life for patients and their families who have to come to terms with the difficulties associated with life threatening illness. It is about identifying the patients needs through accurate assessment, good symptom control and sensitive nursing care (Scottish Partnership for Palliative Care, 2012). Over the next few days whilst looking after Janet and taking part in the ward rounds, I was able to plan Janets care. Whilst preparing Janets care plan I put some goals into place with the aim of making Janets stay in hospital as comfortable as possible and also to determine if Janets physical condition was improving or deteriorating (Richards and Edwards, 2008). When planning Janets care I took a holistic approach and looked at her physical, psychological, social, emotional and environmental needs. This included not only the patient, the hospital and any multi-disciplinary team members but also her husband and any other family members she would like involved (Dougherty and Lister, 2011). As Janets condition could change from day to day her care plan was reviewed on a daily basis and updated accordingly (Dougan and Colquhoun, 2006). As Janet was bed bound she required the assistance of two members of staff to assist her with her Activities of Daily Living (Hamilton and Price, 2007). Good personal care from the nurses and the nursing auxiliaries is paramount. As Janet is lying in the same position for a long period of time, the development of pressure ulcers can become a concern as her skin can breakdown quickly. The use of the Waterlow Risk Assessment Tool was used in assessing and establishing the needs of the patient; this involved regular positional changes, a specially prepared mattress for her bed or a cushion for their chair (Waterlow 2012). Following assessment the nurse developed a care plan in order to help maintain patient skin integrity and any actions or implementations which needed to be carried out (Anderson and Fletcher, 2007). In addition to caring for Janet on the ward I was given the opportunity to go to the Hospice and meet with Janets palliative care nurse and also be included in her multi-disciplinary team meeting. This meant I learnt more about Janets condition and therefore provided her with the best care I could whilst she is on the ward. Palliative care patients must have good symptom control of their pain and also nausea and vomiting. Janet was placed on a syringe driver to control her pain. A syringe driver is a small portable pump which is attached to the skin by a cannula and gives the patient a continuous dose of analgesics and/or anti-emetics (MacMillan Cancer Support, 2012). When dealing with patients who are receiving palliative care the peoples priorities are relevant. All nurses must be able to make the patient as comfortable as possible, be aware of their wants and needs and provide a safe and clean environment (Scottish Government, 2010, p.6). On reflection this event has brought further awareness of the level of involvement of staff members from nursing auxiliaries, nurses and consultants. This was shown by the number of multi-disciplinary meetings, assessments, re-assessments, written correspondence and working hours placed into looking after this patient. All staff members were committed to providing the correct input and treatment for this patient and to make her last few days as comfortable as possible (Scottish Government, 2008). Conclusion This reflection has demonstrated the difficultly in caring for palliative care patients. It requires a holistic approach to ensure that the patient and their family receive the best possible attention. Nurses have a duty to ensure that the care they deliver is of an acceptable standard (NMC, 2008). While participating in ward rounds I took on board the doctors instructions and carried out and prioritised the care of my patient, therefore making Janets stay in hospital as comfortable as possible. The code provides values, which can be adapted to any setting and as long as these are followed, nurses will be able to carry out their legal and professional duty of care (NMC, 2008). Identify Steps All staff on this ward were experienced in dealing with palliative care patients. However as a student you can be hesitant when communicating with patients and families at this difficult time for fear of saying something incorrect. Therefore education and training not only for students but for all staff across all care settings should be paramount in order to provide good palliative and end of life care (Scottish Partnership for Palliative Care, 2012). In relation to my transition from student to nurse, palliative care does not only deal with cancer patients but with patients who have long term chronic illnesses such as multiple sclerosis, heart disease and respiratory problems, therefore palliative care is relevant today and also in the future because we will be caring for an ageing population (Scottish Partnership for Palliative Care, 2012) In conclusion and in relation to The Healthcare Quality Strategy I feel that Janet was looked after in a caring and compassionate manner at all times and the nursing auxiliaries and nurses looking after Janet worked well together putting her first and treating her with respect at all times (Scottish Government, 2010). Action Plan Palliative care is a sensitive subject to deal with but I feel that as long as you treat the patient as an individual, listen to their wants and needs, then a positive outcome can be accomplished. Communication and good interpersonal skills are once again highlighted as an essential part of good nursing practice. I must be an effective communicator and be able to provide a high standard of care at all times and this is imperative when dealing with palliative care patients. I must keep my knowledge and skills up to date (NMC, 2008). Whilst on this placement I was expected to take control of situations and be able to communicate and deal with whatever is presented to me. You have to be able to stand on your own two feet and this will be imperative in my transition to becoming a registered nurse. Conclusion In conclusion and in relation to The Health Quality Strategy and my transition from student to nurse, Bowie (2010) states that positive practice should be highlighted as it allows others to learn from it and provides opportunities to improve the safety of patient care. Reflecting on these events has helped me to identify areas where practice needs improvement and given me a greater insight into my own role as a registered nurse.

Britannia Industries Limited Is One Leading Bakers Marketing Essay

Britannia Industries Limited Is One Leading Bakers Marketing Essay Britannia Industries Limited is one of the leading players in the bakery segment in India. Its product portfolio includes various types of biscuits, breads and cakes. The company primarily operates in India. It is headquartered in Kolkata, India and employed about 2,358 people as on March 2008. The company recorded revenues of INR 26,177 million during the fiscal year ended March 2008, an increase of 13% over 2007. Top line of Britannia was driven by price increases by way of reduction in pack sizes and extension of excise exemption to biscuits with maximum retail price (MRP) below INR 100 per kilogram from INR 50 per kilogram earlier. The operating profit of the company was INR 2,723 million during fiscal year 2008, an increase of 80% compared with 2007. The PAT was INR 1,910 million in fiscal year 2008, an increase of 77.5% compared with 2007. BUSINESS DESCRIPTION Britannia Industries Limited (Britannia) is engaged in producing and distributing bakery products including a variety of biscuits, breads, rusks, and cakes. The Wadia group of India along with Groupe Danone of France, are equal shareholders in ABIL, the UK which is a major shareholder in Britannia. The company operates through three broad product categories: biscuit and high protein food, bread and rusk, and cake. The biscuit products are marketed under the following brands: Tiger, Good Day, 50 50, Marie Gold, Treat, Milk Bikis, Nutri Choice, Time Pass, Pure Magic, Little Hearts, Nice Time, Vita Marie Gold and Greetings. Bread products are sold under the Premium Bakes, white sandwich bread brand. Cake products are sold under the Premium Bakes, Cakes and Rusks brands. The company also offers Cup Cakes in its cakes category. Britannias dairy operations are conducted through its subsidiary, Britannia New Zealand Foods Company Private Limited (BNZF). BNZF is a joint venture between Britannia and Fonterra Co-operative Group of New Zealand. The company exports its products to the US, Ghana, Seychelles, Singapore, Oman, Saudi Arabia, United Arab Emirates, Qatar, Bahrain and Kuwait. HISTORY Britannia was established with an initial investment of INR295 in Kolkata in 1892. The operations of the company were mechanized with the advent of electricity in 1910. The company started using gas ovens in 1921. Britannia Biscuit Company took over biscuit distribution from Parrys in 1975. In 1978 the company became a publicly listed company. In the following year, the company was renamed as Britannia Industries Limited (Britannia). The companys executive office was relocated to Bangalore in 1989. In 1993 Wadia group acquired stake in ABIL, UK and became an equal partner with Groupe Danone in Britannia. Britannia introduced its new corporate identity Eat Healthy, Think Better; and launched Tiger Cashew Badam and Cheeker brands of biscuits in 1997. In 1998, the company introduced Milk Bikis and Nutri Choice brands; and Etnic Snacking. In 1999, the company issued bonus shares in the ratio of 1:2. During the same year, the company also introduced cheeselets. The company introduced biscuit brands GD Choco, Time Pass and Vita Marie Gold in 2000; Rourbon Pocket Packs, Maska Chaska and Vita Marie Gold in 2001. Britannia introduced many brands of biscuits in 2002 which include Time Pass Classic Salted, Jim Jam Pocket Packs, Chai Biskoot, Tiger Cream, GD Ginger Nut and Pure Magic. The company launched a joint venture with Fonterra, a dairy company; and started Britannia New Zealand Foods in 2002. The company launched, Treat Duet, a biscuit brand in 2003. In the following year, Britannias Good Day biscuit added Choconut, a new variety to its range of biscuits. The rebirth of Tiger biscuit was seen in 2005, with the tag line Swasth Khao, Tiger Ban Jao. In the same year Britannia launched Greetings range of premium assorted gift packs; and Britannia 50-50 Pepper Chakkar. In the same year, the company started its new plant in Uttaranchal. In July 2006, Britannia acquired Cafe Coffee Days 50% stake in Daily Bread, a Bangalore-based high-end food re tailer. In March 2007, Britannia formed a joint venture with the Khimji Ramdas Group, one of the largest business conglomerates in the Middle East. Britannia and its associates acquired 70% beneficial stake in Dubai-based Strategic Foods International and Oman-based Al Sallan Food Industries Co SAOG. In January 2008, Britannia was asked by the Calcutta High Court to pay back the INR12 crore, which it withdrew from the companys pension fund. MAJOR PRODUCTS AND SERVICES Britannia Industries Limited (Britannia) is a producer and distributor of bakery and dairy products. It manufactures, distributes and sells a range of branded products including: List of products: Biscuits Bread Rusk Cakes Cheese Butter Milk List of selected brands: 50:50 Deluca Good Day Little Hearts Milk Bikis MarieGold Maska Chaska NutriChoice Pure Magic Treat Tiger REVENUE ANALYSIS Britannia recorded revenues of INR 26,177 million during the fiscal year ended March 2008, an increase of 13% over 2007. The company generates revenues through three business divisions: biscuits and high protein foods (89% of the total revenues during fiscal year 2008), bread and rusk (7.4%), and cake (2.9%). Revenue by division During the fiscal year 2007, the biscuits and high protein food division recorded revenues of INR 23,299 million, an increase of 11.4% over 2007. The bread and rusk division recorded revenues of INR 1,956 million in fiscal year 2008, an increase of 36.3% over 2007. The cake division recorded revenues of INR 769 million in fiscal year 2008, an increase of 23.2% over 2007. The others (including scrap sales) division recorded revenues of INR 144 million in fiscal year 2008, a decrease of 28% over 2007. SWOT ANALYSIS Britannia is a producer and distributor of bread, snacks and dairy products. The company has a portfolio of top selling food brands. Britannia produces and distributes premium brands such as 50:50, Good Day, Little Hearts, Milk Bikis, MarieGold, Maska Chaska, NutriChoice, Pure Magic, Treat, and Tiger. An extensive portfolio of global brands facilitates customer recall and enhances Britannias market penetration capabilities. However, an impending litigation disputing the trademark of Britannias biscuit brand Tiger, with Danone, could adversely impact the companys brand image and its international expansion plans. Strengths Weaknesses Strong brand name Launch of innovative products and brand extensions Growth in operating segments High dependence on Indian market Fluctuating cash from operations Opportunities Threats Inorganic growth Strategic alliances Growing demand for health and convenience products Litigations Inflationary dairy product prices Outbreak of animal diseases Strengths Strong brand name The company has a strong portfolio of top selling food brands. Britannia produces and distributes premium brands such as 50:50, Good Day, Little Hearts, Milk Bikis, MarieGold, Maska Chaska, NutriChoice, Pure Magic, Treat, and Tiger. Each of the companys six pillar brands (Good Day, Tiger, 50:50, Treat, Milk Bikis, and Marie Gold) generate sales in excess of INR1 billion. Further, the company is entering new product lines like snacking and health products and thus capturing a larger market share. In 2007, most of the companys brands secured double digit growth rate. Additionally, Britannia was ranked second among FMCG companies in the Business Worlds Most Respected Company Survey 2006. With a wide portfolio of brands and choice of product category, the company is able to differentiate itself in the market, nurture customer loyalty, and reduce its business risk. As a dairy product company, Britannia enjoys strong brand equity, and its extensive portfolio of global brands has helped it to expand its market presence and visibility. A strong brand portfolio not only facilitates customer recall but also enhances Britannias market penetration opportunities. Launch of innovative products and brand extensions The company has a strong orientation towards product innovation. In 2007, the company demonstrated its ability to innovate and extend its brands and products. Britannia launched many innovative products in 2007. Through an innovative product lineup, the company plans to strengthen and sharpen its brands and transform them from existing formats and conventional archetypes. In this context, the company launched cream and coconut varieties in its Tiger brand range. Further, the Chota Tiger, which is an extension of Tiger brand, draws on the kids snacking habit presenting biscuits as small, pop-able, snacks in a pouch pack. Similarly, the company also launched added Fruit Rollz under its Treat brand. Further, the company launched 50:50 Chutkule and NutriChoice Digestive and SugarOut. NutriChoice SugarOut is the first biscuit without added sugar, in the Indian market. Strong product innovation skills enable the company to stay ahead of the competition and create an edge in the market. Growth in operating segments Britannias operating segments has shown strong financial performance since 2005, which is evident from its revenue growth. Biscuit and high protein food segment revenue increased from INR14,926.9 million (approximately $330.8 million) in 2005 to INR20,910.8 million (approximately $463.4 million) in 2007, this representing compounded annual growth rate CAGR (2005-2007) of 18%. The bread and rusk segment also recorded increase in revenue from INR788.2 million (approximately $17.5 million) in 2005 to INR1,435.7 million (approximately $31.8 million) in 2007, this representing CAGR(2005-2007) growth of 35%. Further, the cake segment also recorded increase in revenue from INR355.7 million (approximately $7.9 million) in 2005 to INR624 million (approximately $13.8 million) in 2007, this representing CAGR(2005-2007) growth of 35%. Strong performance by the companys operating segment enhances its financial standing and strengthens its position against its competitors. Weaknesses High dependence on Indian market Though Britannia has made forays into other international markets, it is still dependent on the Indian market for a majority of its revenues. Though the company exports its products to many countries, the revenue contribution of regions other than India is too low to confer any significant geographical diversification benefit on the company. High dependence on India makes Britannia vulnerable to the market conditions in this region. Fluctuating cash from operations The company has not been able to generate consistent cash from its operations in recent times. The company has registered fluctuations in its cash from operations, registering a decline in every alternate year since 2004. Cash from operations decreased from INR1,961 million (approximately $43 million) in 2005 to INR649 million (approximately $14 million) in 2006. Again in 2007, it increased to INR871 million (approximately $19 million). Fluctuating cash from operation could upset the companys expansion plans. Opportunities Inorganic growth Britannia is aggressively pursuing inorganic growth model. In March 2007, Britannia concluded two acquisitions, including its first ever overseas partnership. In March 2007, Britannia formed a joint venture with the Khimji Ramdas Group, one of the largest business conglomerates in the Middle East. Britannia and its associates acquired 70% beneficial stake in Dubai-based Strategic Foods International LLC and Oman-based Al Sallan Food Industries Co SAOG. The two companies are major regional players in the biscuits and cookies segments in the Gulf Corporation Council (GCC) markets. Both the companies export to more than 40 countries across the globe including Africa, Australia and Japan, thereby giving Britannia access to many new markets. These two acquisitions are expected to allow Britannias portfolio to extend to those countries in which they have a presence. The joint venture could provide Britannia an opportunity to grow its international footprint by leveraging on the complementa ry strengths of the two partners. Strategic alliances Britannia entered into strategic alliance with Daily Bread Pvt. Ltd. (Daily Bread) to participate in premium bread and allied products market in India. In July 2006, Britannia acquired a strategic 50% stake in Daily Bread, a Bangalore-based company engaged in the manufacturing and retailing of premium breads, cakes, and ready-to-eat snacks. Daily Bread operates in both institutional and retail segments, and offers a wide range of international quality bakery products, including 50 varieties of specialty breads. Post-acquisition, Britannia holds the brand Deluca in India. Daily Breads business model includes a chain of own and franchised retail outlets, and catering to institutional customers. Daily Bread operates seven outlets in Bangalore and since its acquisition by Britannia; two large outlets have been added. Britannia is keen to scale up the outlet chain to 30-40 cities beginning Fiscal 2008. This acquisition marks Britannias entry in the high-end, freshly baked gourmet food. Th is alliance will help Britannia to scale up the bakery business in select markets with a range of gourmet products sold under its brand names. Growing demand for health and convenience products Consumers worldwide have become more health conscious in recent years. Increasing number of consumers are opting for natural, fat-free and healthy food products. Food items containing trans-fat are losing market share as they are linked to cardiovascular diseases. The primary drivers for this trend are changing lifestyles, late marriages, increase in single-parent households, increase in number of homes with two working parents, and increased working hours. Consumer expenditure on away-from-home dining is rising. According to the US Economic Research Service, spending on food-away-from-home is expected to increase by almost 10% per capita until 2025. The trend towards low fat, low sugar and low carbohydrate foods and drinks continues to drive the market. Britannia offers a range of low-fat and sugar free products. With a strong emphasis on healthy foods, the company is likely to benefit from the increasing health food market. The global nutritional market exhibited strong growth in 2 006, estimated at E127 billion ($159 billion), with half of this represented by the US market. The company is well positioned to exploit its focus on health and convenience platform to drive its future growth. Threats Litigations Britannia and Groupe Danone (Danone), a French dairy and beverages giant, are engaged in intellectual property rights battle, since many years. Wadia group and Danone have an equal stake in Associated Biscuits International Holdings (ABIH), which is a major shareholder in Britannia. Both the companies are disputing over the trademark of Britannias biscuit brand, Tiger. Britannia has accused Danone of registering the Tiger Trademark globally without its consent. Danone has already registered Tiger brand in nearly 35 countries and has applied for registration of the Tiger trademark in over 70 countries. In 2006, Britannia sued Danone in a Singapore court, seeking a speedy redressal of the Tiger brand issue. Danone has already registered Tiger trademark in Singapore, which will expire in November 2009. Britannia submitted its trademark application for Tiger in Singapore only in April 2007, which is still pending. An arbitration case between the two parties is also pending at the Bombay High Court. This long impending litigation (with Danone) could adversely impact Britannias brand equity and its international expansion plans. Inflationary dairy product prices Britannia, being a diary company, is exposed to general business risks faced by the global dairy market. Britannia is vulnerable to price fluctuations in the world market for raw materials such as flour, soya, maize and grain. In 2007, the industry witnessed an inordinate and simultaneous increase of approximately 20% 25% in the market prices of all key commodities like flour, refined palm oil, skimmed milk powder, etc. The companys top line growth of 28.4% was eroded by inflation in input costs, resulting in a gross margin decline of 6.7%.The global dairy market is marked by sharp fluctuations in the price of dairy products. Furthermore, sales prices are fixed with customers for relatively long periods in a number of markets, whereas the purchase prices of milk are subject to short-term fluctuations. In order to limit these risks, Britannia should try to minimize its operating costs by efficiently utilizing existing resources. Further increase in input cost could dampen the company s gross margin, which could result in declining top-line growth. Outbreak of animal diseases Britannia, as a diary product company, is dependent on constant supply and quality of the raw materials like milk. Any outbreak of animal diseases (especially Foot and Mouth Disease caused by a virus which is one of the most contagious and feared diseases), can cause heavy loss in susceptible cloven-hoofed animals world over. Britannia, which markets all dairy-based products like butter, cheese, and biscuits to different countries, may get affected by milk supplies and the production and sale of dairy products in case of diseases outbreak thus affecting its revenues. TOP COMPETITORS The following companies are the major competitors of Britannia Industries Ltd. Nestle India Ltd ITC Corporation Ltd. Parle Products Pvt. Ltd.

Insanity and Madness in A Rose For Emily and Yellow Wallpaper

Insanity in A Rose For Emily And The Yellow Wallpaper    The women in Faulkner's and Gilman's stories are victims of male over-protectiveness.   The men that rule their lives trap Emily in "A Rose For Emily" and the narrator of "The Yellow Wallpaper". Each character must retreat into their own world as an escape from reality. Emily is destroyed by her father's over-protectiveness. He prevents her from courting anyone as "none of the young men were quite good enough for Miss Emily and such" (82). When her father dies, Emily refuses to acknowledge his death; "[W]ith nothing left, she . . . [had] to cling to that which had robbed her" (83). When she finally begins a relationship after his death, she unfortunately falls for Homer Baron who "liked men" and was "not a marrying man" (84)... ...the trap that society has placed them in. Works Cited Faulkner, William. "A Rose For Emily." The Norton Introduction To Literature. Eds. Jerome Beaty and J. Paul Hunter. 7th Ed. New York, Norton, 1998. 1: 502-509. Gilman, Charlotte Perkins. "The Yellow Wallpaper." The Norton Introduction To Literature. Eds. Jerome Beaty and J. Paul Hunter. 7th Ed. New York, Norton, 1998. 2: 630-642.

Child Abuse and Neglect :: Violence Against Children

Every year more than 3 million reports of child abuse are made in the United States involving more than 6 million children. There can be no single factor identified as the cause of child abuse. However it appears to be influenced by the parents' histories, psychological resources, and economic status. Parenting is not instinctive, it must be learned. While this is often done through experience, education courses for individuals prior to their becoming parents, and close evaluation of questionable homes could enhance parents' knowledge and the childrens' well being. A high percentage of abusive parents have histories of physical and emotional abuse inflicted upon them during their childhood. Thus, they were deprived of parents who taught them how to be good parents. Child abuse scenarios that seem tragic to others are ordinary to parents from abusive backgrounds, and often overlooked. The absence of good parents is detrimental to a child's learning how to fulfill parental roles. The children from abusive households think that an abusive environment is normal, correct, and acceptable. They grow up believing that and emulate that lifestyle. Sometimes abuse does not stem from a lack of knowledge, but rather from a psychological disorder. Many abusive parents have some type of emotional or mental disorder. An dictatorial personality is a common characteristic of abusive parents. Drug and alcohol abuse is also another common trait among abusive parents. Neurosis, mental deficiency, and/or emotional immaturity can also contribute to abuse. Surprisingly, mothers make up the larger percentage of child abusers, about 48 percent, while fathers only represent around 39 percent of cases. The rest of the cases come from friends or other family members. Most abusers range from 20 to 40 years of age, but parents between 16 and 20 years old inflict the majority of fatalities. There are four factors that can be used to identify child abusers. They are Rigidity, problems with self-image, lack of social skills, and lack of self-control. Economic status also plays a role in contributing to child abuse. According to a report put out by Child Protective Services all of the families in their system are considered financially unstable, and less than half hold jobs. There is still no excuse for child abuse , regardless of a person’s history or current condition in life, nothing makes abusing a child right. Child abuse is a cycle and once it has begun it is extremely hard to break.